A point of purchase sweepstakes program designed to drive traffic to key Hispanic retailers, increase product awareness and generate incremental sales for Purina Beneful and Dog Chow brands.

Header cards were designed to fit existing quarter pallet display units. 

Shelf danglers in both English and Spanish communicated the sweepstakes offer to in-store consumers and prompted entry via text.

On-pack stickers applied to product packaging reinforced the sweepstakes messaging and provided the program details and abbreviated rules.